So I changed the look / feel of my social media all around a single image – the evening skyline for Seattle, but there’s a bigger meaning behind it.
For the new brand, the focus is around four core themes
Data (Water) – Thought leadership on Analytics, Data Science, and Visualization along with the platforms and infrastructure to support that analysis.
Strategy (Lit Skyline) – First hand experience, and best practices around both corporate and start-up strategy, from company fundamentals to marketing planning and best practices on sales / branding.
Innovation (Space Needle) – Understanding of what meaningful innovation looks like, how it can help both SMBs and Corporations, along with first hand experiences taken from my book, and consulting background.
Leadership (Night time) – Stories, best practices, and advice on leading teams in corporations, to helping build and launch start-ups based on my work advising and starting companies.
The new brand then, incorporates these four themes in the photo
The Space Needle represents Innovation, as it’s a symbol built during the World’s expo in Seattle to represent America’s pursuit of an Innovative future. My book “Building The Expo” is all based on the premise of companies looking to build their own “World’s Expo” to showcase innovation to the world, but many companies end up building symbols without the results and follow through to back it up.
The Water represents Data, as data really is a vast ocean of bits collected across companies that can help companies as much as it can hurt them, based on how it’s managed and used. Just as good data analysis can grow a company’s revenues, bad data can lead to worse decisions that can have the opposite effect.
The Nighttime represents leadership, or rather the need for leadership as people often find themselves in the dark without it. Strong leaders can guide any company through even the darkest of nights with the right guidance and best practices, along with proven experiences.
The Lit skyline represents Strategy, in that it takes several bright ideas to help drive companies from failure to success. At the same time, too many ideas can be blinding without the right actions and results to go hand in hand with a good strategy.
These elements not only work together to make a beautiful image, but what they represent can help people, regardless of their role and company.
It’s for those reasons, that I chose this image to represent my new personal brand. If you’re interested in learning more about how I can help you with any of these areas, please subscribe to my newsletter, or contact me at firstname.lastname@example.org