DanMaycock.com

Data, Strategy, Leadership, and Innovation

Tag: branding

Explaining The New Brand for DanMaycock.com

So I changed the look / feel of my social media all around a single image – the evening skyline for Seattle, but there’s a bigger meaning behind it.

For the new brand, the focus is around four core themes

Data (Water) – Thought leadership on Analytics, Data Science, and Visualization along with the platforms and infrastructure to support that analysis.

Strategy (Lit Skyline) – First hand experience, and best practices around both corporate and start-up strategy, from company fundamentals to marketing planning and best practices on sales / branding.

Innovation (Space Needle) – Understanding of what meaningful innovation looks like, how it can help both SMBs and Corporations, along with first hand experiences taken from my book, and consulting background.

Leadership (Night time) – Stories, best practices, and advice on leading teams in corporations, to helping build and launch start-ups based on my work advising and starting companies.

The new brand then, incorporates these four themes in the photo

The Space Needle represents Innovation, as it’s a symbol built during the World’s expo in Seattle to represent America’s pursuit of an Innovative future. My book “Building The Expo” is all based on the premise of companies looking to build their own “World’s Expo” to showcase innovation to the world, but many companies end up building symbols without the results and follow through to back it up.

The Water represents Data, as data really is a vast ocean of bits collected across companies that can help companies as much as it can hurt them, based on how it’s managed and used. Just as good data analysis can grow a company’s revenues, bad data can lead to worse decisions that can have the opposite effect.

The Nighttime represents leadership, or rather the need for leadership as people often find themselves in the dark without it. Strong leaders can guide any company through even the darkest of nights with the right guidance and best practices, along with proven experiences.

The Lit skyline represents Strategy, in that it takes several bright ideas to help drive companies from failure to success. At the same time, too many ideas can be blinding without the right actions and results to go hand in hand with a good strategy.

These elements not only work together to make a beautiful image, but what they represent can help people, regardless of their role and company.

It’s for those reasons, that I chose this image to represent my new personal brand. If you’re interested in learning more about how I can help you with any of these areas, please subscribe to my newsletter, or contact me at dmaycock@gmail.com

Thank you,

Dan Maycock

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Digital Irrelevance

When thinking about how much stuff there is online, it’s unfortunate that there aren’t better systems out there to not only gain your own megaphone to the world but also filter and sift out what other megaphones to listen to. Even the thought of having to spend time sifting through all the noise to get the handful of signals you care about can be daunting.

More and more, you see networks that will show you what your friends are reading, but how often do you chose friends on the basis of how similar your interests are online? I’m curious then if you don’t find interests based on your friends, but rather seek to find friends based on your interests.

I find most social networks rely on you meeting the person first before making the connection, but with life being what it is and everything being tied to what it is you’re doing these days, that you can throw your interests out to the web and it could suggest “here’s people you could have a virtual cup of coffee with each week”.

I can imagine high school being so much better if someone could have pulled me aside and said “based on the things you’re interested in, and care about, we recommend hanging out with these following students” and not having to awkwardly stumble through having to both figure it out on my own, and prove I belonged all at the same time. I think closed off networks of selective groups, and the privacy settings that come with paranoid online activity has to give way to make room for people making more meaningful connections online in order to boost their level of activity.

At the same time, there are people that have an interest with nothing to contribute, or people that have alot of questions with little to say in return. Everyone wants to be with the cool kids, but only a handful fit the bill – I suppose that’s what makes them cool. With every exciting innovation or idea that comes out, you’ll have people that want to be a part of it and others building giant walls to create an invite only sign around it. Such is life though, and the difficulty of people in any kind of social or intellectual setting. Despite modern advances in technology, and society – there will always be greed, insecurity, and the need to belong.

Not everyone deserves to be lifted up and shared with the world, and the curators of online influence no doubt each have their own qualifiers for even acknowledging the person online through a like or bump, let along discuss that individual to others in their carefully built and maintained communities.

Though the age old hubris of exclusivity won’t be solved in a simple blog, I do think it’s worth noting that as a simple means of survival – individuals will need to find new ways to make friends, and gather the relevant information and data they need to maintain and grow their corner of the world. In the absence of any path, those with the tools to build roads and maps from roughly forged digital trails will drive the masses along whatever path they see fit, I only hope it’s sooner than later that those with the power to build pathways band together to help the hopelessly lost find their way online, and learn the rules of the road before they slip beneath the ever growing amount of content online, of which more and more of our lives are focused on.

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